Aspirin® has a Painful Past

In 1899, the Bayer Corporation started commercially selling Aspirin—a newly developed, brand name painkiller. But history had other plans for the brand. In 1919, World War I reparations from the Versailles Treaty caused a lapse in Bayer's international trademark on the brand name Aspirin—and a former brand icon soon became a generic synonym.

Only expert IP counsel can anticipate and protect against the unforeseen events that can interrupt the legacy of your trademark.